App file size best practice?

@Rob: It looks like Apple has a method for hosting in-app purchase content, which would be great as it’d allow you to borrow their storage and bandwidth. However, you’d have to do some finagling with Xcode to get it to work (which adds a layer of complexity that may or may not play nice with a Corona SDK project), and you’d have to make the user authorize their Apple ID to download it (an unwelcome extra step). Here’s a link to what Apple has to say about it: https://developer.apple.com/library/ios/documentation/LanguagesUtilities/Conceptual/iTunesConnectInAppPurchase_Guide/Chapters/CreatingInAppPurchaseProducts.html#//apple_ref/doc/uid/TP40013727-CH3-SW4