I would wish for a better appreciation of, and support for, non-native ad networks. It’s really slim pickings out there within the native plugins.
Let’s say you’re an Android developer, and let’s say you have good reasons for avoiding the READ_PHONE_STATE permission, then there’s a pretty slim offering of ad networks to choose from. (Fortunately, I don’t think this change affects Chartboost on the Android side – yet, but likely will as of Aug 1)
Revmob is about the only network left that actually works in a developer-friendly way across platforms. Here’s some notes I’ve been trying to keep for myself, and granted they’re very hodge-podge, but nearly every provider available has some serious usability flaw upon actual implementation and testing. Provided for public comment…
via ads library:
AdMob - would be great except for performance problems and ‘unruly’ behavior
iAds - iOS only (android matters to me too)
InMobi - both versions require READ_PHONE_STATE on Android
inner-active - requires READ_PHONE_STATE on Android
Vungle - video-only
CrossInstall - requires READ_PHONE_STATE on Android, ‘ugly’ interstitials
via plugins:
SponsorPay - sample won’t even run on Android, so I’ve not yet bothered
PlayHaven - can’t even download sample, so again, haven’t yet bothered
Tap for Tap - undoc’d READ_PHONE_STATE on Android, banners don’t position properly on non-320x480
Other third-party listed in forum:
AdBuddiz - no idea even what this is
AppRever - READ_PHONE_STATE, build errors
LunarAds - not really an ad network itself, just mediator, graphics V2 incompatible
Chartboost - still works on Android, no longer works on iOS (& may have display probs on odd-sized content)
RevMob - hey, one that actually works!
via roll-your-own: (given an image url and click url, developer handles the display, those sorts)
appnext - offer wall only
leadbolt - via webview, tho can be tricky to plop the device id into the html before load (needed to track installs)
i’ve not yet investigated:
appbrain/applift
millenial (and previously jumptap)
adcolony (video only, so unlikely supportable without native plugin)
etc, many others