@J. A. Whye
Neither am I saying that re-branding will suddenly change Corona’s fortunes, nor that effort wasn’t put into promotion in the past.
Take a look at this intro page for Unity 2D. First, they sprinkle the whole ‘50% of all mobile games are made with it’ dust on you. Then they give you a ready-made 2D platformer kit to tinker with. Followed by the claim that you can create a 2D RPG in less than an hour! Then they introduce you to 2D gameplay mechanics and tools. And finally, they hook you up with streamlined tutorials from developer channels like Thomas Brush and Brackeys (just in case you’re feeling overwhelmed). At this point, you (a person considering 2D game development) will at least be willing to give Unity 2D a try. THAT is the tipping point; Just like we game developers jump through hoops to get that dreaded install. The Unity 2D page never talks about features or performance, just the ease of creating 2D games (and even splashes some eye-catching artwork in there). It doesn’t just try to target serious game developers, but also everyone even remotely considering learning 2D game development. Now compare that to the Corona Labs landing page. Like Megamind says, it’s about presentation.
My viewpoint is that since Corona is getting a second wind, the opportunity is there for re-branding and we must grab it. After that, since we don’t have a marketing budget like the Unity team does, we must at least try to get some Youtube influencers to promote our SDK since it’s not only great but also completely free now. Of course, none of this will matter if we as a community cannot come up with a decent crowdfund every month to keep the SDK development ongoing.