From The Blog: Corona Labs annual update

Getting Started Announcements
#401

I have worked with numerous people/companies across various industries and most clients rely on us developers/consultants to suggest the SDK or technology to build the product with the hope they would be given a suggestion based on low cost, quick time to market plus ease of maintenance. Corona is ideal for MVPs due to its quick turnaround times

Not all companies have a technical founder or tech person, just delivery folks and idea guys. Corona ticks all the key boxes and has always proven its worth. Everyone who I have introduced it to are very happy with the results and were amazed at cost savings compared to getting the same thing done on cocos2dx or unity2d (they saved enough and made enough that they can easily remake in a new sdk if the time comes). Main focus being 2D games and apps, including business ones. It is definitely used by alot of people and also educational institution as its fairly easy to pick up. It just needs support from the community esp those studios which are doing well using it. Most of my clients are/were on self hosted / priority support as I asked them to

Developers tend to jump to the most popular SDK in hopes of finding work which is perfectly fine but what Corona offers for 2d game dev, I have not seen in any other SDK and I tried a fair few, including unity2d over the past 2 years, once rumours started flying. 

We just need to continue supporting it as a community, promote it as best as can, and as someone suggested bounties, paid support plus revenue share based plugins all will help out in addition to core projects people do as freelancers or as studios. It offers everything you can possibly need for 2d games and the extensibility is super easy to 3rd party libs, a fairly complete package.

#402

@J. A. Whye

Neither am I saying that re-branding will suddenly change Corona’s fortunes, nor that effort wasn’t put into promotion in the past.

Take a look at this intro page for Unity 2D. First, they sprinkle the whole ‘50% of all mobile games are made with it’ dust on you. Then they give you a ready-made 2D platformer kit to tinker with. Followed by the claim that you can create a 2D RPG in less than an hour! Then they introduce you to 2D gameplay mechanics and tools. And finally, they hook you up with streamlined tutorials from developer channels like Thomas Brush and Brackeys (just in case you’re feeling overwhelmed). At this point, you (a person considering 2D game development) will at least be willing to give Unity 2D a try. THAT is the tipping point; Just like we game developers jump through hoops to get that dreaded install. The Unity 2D page never talks about features or performance, just the ease of creating 2D games (and even splashes some eye-catching artwork in there). It doesn’t just try to target serious game developers, but also everyone even remotely considering learning 2D game development. Now compare that to the Corona Labs landing page. Like Megamind says, it’s about presentation. :slight_smile:

My viewpoint is that since Corona is getting a second wind, the opportunity is there for re-branding and we must grab it. After that, since we don’t have a marketing budget like the Unity team does, we must at least try to get some Youtube influencers to promote our SDK since it’s not only great but also completely free now. Of course, none of this will matter if we as a community cannot come up with a decent crowdfund every month to keep the SDK development ongoing.

#403

Since years ago, when I google cocona with some error text, some other things come up, because corona is such a common word. Now with the virus-name… Better rebrand to a new name not associated with common items.

For promotion, I would suggest those with websites, put up some sort of tutorial or guide about Corona (after renaming?). This will rank Corona higher in searches.

#404

You can do your search like this:   site:coronalabs.com your search terms.

This will filter out all of the other Corona non-sense, but you will also loose Stack Overflow posts, but you will get all of our forums and blog posts.

Rob

#405

I just wanted to provide a quick update on rebranding. While our focus right now is making sure that on May 1, 2020, you can build your apps. We have a lot of work left to do. But a rebrand is important and we are going to go ahead with one.

This thread is not appropriate for continuing this discussion. 

Please see: https://forums.coronalabs.com/topic/77419-rebranding-corona/

to continue discussion.

Rob

#406

Writes anything then corona sdk