Here is one of the 3 emails I received (all at the same time) for an app removal:
This is a notification that your application, XXX, with package ID YYY, has been removed from the Google Play Store.
REASON FOR REMOVAL : Violation of the intellectual property and impersonation or deceptive behavior provisions of the Content Policy. Please refer to the IP infringement andimpersonation policy help article for more information.
All violations are tracked. Serious or repeated violations of any nature will result in the termination of your developer account, and investigation and possible termination of related Google accounts. If your account is terminated, payments will cease and Google may recover the proceeds of any past sales and the cost of any associated fees (such as chargebacks and payment transaction fees) from you.
If your developer account is still in good standing, you may revise and upload a policy compliant version of your application as a new package name. Before uploading any new applications, please review the Developer Distribution Agreement and Content Policy.
If you feel we have made this determination in error, you can visit the Google Play Help Center article for additional information regarding this removal.
The Google Play Team
At the same time I also received the a/c termination email. Google gave me no time to remove offending content. I got all 3 strikes at once.
Arnold can sum it up for me: https://www.youtube.com/watch?v=iy_BBBGBpqA