I was thinking of putting the address of google UK in the address box. According to that transcript I posted above from google support, it just has to be a bricks and mortar address where you can be contacted. Not related to your billing address or anything.
Well google has my address.
The feeling I had from the chat was that they seem be complying with some European consumer law, but actually aren’t that bothered… he even said, if you are breaking any federal or local laws that’s not their problem.
Apple and MS act as an intermediary so you don’t need to, where as google just seem to be letting you use their store front.
The more I think about it, the more I’m thinking they are just ticking a box somewhere, a pain in the backside to be sure though.