Hehe…I agree with Producerism. 
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LOL I’m still confused… Do u think $15K is too high of an expectation for a newbie app? Or too little?
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If making $15k is setting the bar low, I’m not even sure what to think about my goals. Either your standards are ridiculously high, or mine are ridiculously low.
I guess that success is not defined but by your own expectations.
It depends on many things:
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how much of your resources did you invest (money, time, people) first?
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how much will it cost to maintain the success of your app (do you follow a trend, or do you solve a real/recurrent problem?)
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how does the app fit in your overall strategy :
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does your app represent your main income?
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does it help to build your brand?
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The list could go on.
This is ok to loose some money in building your app if it serves a bigger goal.
Look at the big picture.
“How much money did I make” is an “absolute” data and doesn’t mean much.
The Return On Investment (ROI) is “relative” data that you should focus on instead.
And if :
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you are not making any money
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you don’t have any short-term/long-term strategy
then I guess you should start worrying 
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Well, i think if you are making 100$/month/app, it’s a success.
The app store is really full of new apps, and it’s very difficult to stand up, so consider that your 15000$ is VERY HIGH… [import]uid: 44010 topic_id: 17434 reply_id: 66830[/import]
LOL my bad. Well, one can dream, right? Still, $100/month per app is still money in my pocket that I didn’t have before. Plus, I don’t plan to only publish for iOS.
I’m gonna shoot for $200/month! RAWRRR lol
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