LOW InMobi fill rates and eCPM

@MBXGames Thanks for sharing your experience! Hope things will get better for you. Might be worth trying the AdMob hack.

Could you tell me the name of your game? I’d like to test it. 320x48 ads won’t show in mine, not even in test mode. [import]uid: 52103 topic_id: 13447 reply_id: 59378[/import]

I thought I should post up a small mention that the AdMob hack will work with virtually any mobile ad network - there are numerous networks that provide a server to server API (.PHP) or similar for ad retrieval, so there is very little limitation on which network you decide to go with, you just have to tweak the code a little.

I have a range of different networks that I can use for games that I make, you just have to switch between them all.

I’ve had a lot more success from companies such as Millennial Media and Inner-active - AdMob is a very large network - there is no doubt, but for revenue, it can’t hurt to try a few networks and then settle on one that you’re comfortable with.

[import]uid: 94380 topic_id: 13447 reply_id: 59431[/import]

@d.bindloss Thanks for the advice. I’ll check the AdMob hack again when we have some free time.

@vitalyx well…I’m not sure if this will go down too well as it’s a bit of a risque subject, but I’ll tell you anyway:)
Warning - *maybe* NSFW…

Probably best is i just share this video review:
http://youtu.be/WKSdigwortc

Android market link:
https://market.android.com/details?id=com.mbxgames.android.tapass&hl=en

This was originally a flash game that was understandably popular…loads of plays. We coded an Objective-C version for iPhone/iPod back in 2009. It took 6 months to get approved on iTunes then got banned 2 months after we succeeded. So when we started using Corona we thought we’d rebuild it and try again on Android Market.

The thing about Android users that differs from iOS users… they don’t like paying $0.99. Hence the reason we switched to ads.

We haven’t really marketed this app since as we have some larger scale projects to deal with. So it’s success is extremely limited.

We’re open to suggestions from the Ansca community.

Enjoy!
Mike [import]uid: 13758 topic_id: 13447 reply_id: 59449[/import]

I also implemented inMobi into my free Android game. ( http://market.android.com/details?id=com.gyulabozzai.missionmatchlite )

My fill rate is now: 19% (very bad)
Refresh rate: 30 sec

InMobi is waste of time!

***
Update: fill rate: 11% (one hour later!) Unbelievable :frowning:
[import]uid: 30197 topic_id: 13447 reply_id: 59732[/import]

I am also seeing low fill rates, I have been wondering if there are better fill rates in inMobi based on what SIZE of a banner we are running.

Jinwchen - Anyone - care to mention what their banner sizes are they are rendering along with their fill rates.

thanks. [import]uid: 88147 topic_id: 13447 reply_id: 59800[/import]

The Fill rate is fine with my free Android app (I believe I use “banner320x48” ads) for last 30 days:

Ad Requests 424,382

Ad Impressions 207,154

Fill Rate 48.81%

The refresh rate is 5 seconds.

But in the above numbers, the USA has the following good rates:
USA
Ad Requests = 171,672
Ad Impressions = 143,593
Fill Rate = 83.64%

The reason for the overall fill rate around 50% is that some of countries have zero rate.

I am just wondering why some of other developers have such bad experience. [import]uid: 42593 topic_id: 13447 reply_id: 59791[/import]

I’m a heavy advertiser - sponsored by a few highly successful Ad networks ( most are mentioned in my book here http://moonbeamdevelopment.com/?name=Making-Money-With-Android-Book

Anyway, we recently put two apps for free running the inmobi ad network and I’m hugely disappointed as well. After running the ads for a week I can say they are the worst performing ads we’ve ever ran anywhere. Almost a complete waste of time.

Our fill rates are usually around 60%, with .02 cent clicks. Daily we’ve been receiving about 20,000 impressions (refresh set to 30 seconds). Ad size is 320x48

We have our own ad network we call “Lunar” that works perfectly in Corona - but we only push our own ads (apps) using it for right now, but daily we serve over 1 million ads across our apps. We are looking for sponsors if anyone is interested you can learn about it here http://moonbeamdevelopment.com/lunar.

I’ve been working on building a Lua ad implementation for a network we have had good success with (and it’s supported not a hack). I’ll let you guys know when that is ready here.

[import]uid: 9046 topic_id: 13447 reply_id: 59873[/import]

iOS ads vs Android ads on the same game.

Ok We released a simple game in the Andoid market 2 weeks ago and today the ad fill rate and even the ads that are to get displayed have dropped to almost nothing. running the 320x48 banners and the 5 second rate.

Last night the identical app released for the IOS market. running the same ad sizes and rate.

So now i am running the app side by side. a Motorola Xoom next to a iPad2.

I am getting 100% fill rate on the iPad with colorful ads. and on the Xoom I have not even gotten 1 ad to show up yet.

Are advertisers simply not advertising as much in the Android market? When i do get banner ads on the Xoom they are ugly plain text banners. But on the iPad they are colorful vibrant…etc.

This all adds up to the ipad is getting FAR more click rates.

I am disappointed in the Android ads not being there but is this truely a Advertiser problem? a InMobi Problem? or is the ad code from Ansca not triggering banners correct on a Android device?

[import]uid: 88147 topic_id: 13447 reply_id: 59880[/import]

My new ad network module is ready for the masses. I’ve tested it pretty heavily and it works like a charm - I’ve also been in contact with my rep from the ad network and they are in full support of the code as well.

-It’s super easy to implement (as easy as the InMobi stuff)
-Call the ad with one line of code
-Internet connection aware
-Fully customizable to your needs
-Works in iOS and Android

I’ve seen as high as $100 CPM’s using the network, I’ve been with them for about 6 months. They are called LeadBolt

HOW TO GET CODE
I get a 10% referral bonus if you sign up as a developer under me, I’d appreciate it if you sign up before you get the code ( you need to anyway before you can use it :slight_smile:

First go here, and sign up!
http://clickodometer.com/?id=2237

Then contact me offline at https://moonbeamdevelopment.com/?name=Contact and I’ll email you the zip file and instructions on how to use it.

When I get 5 referrals I’ll post the code in it’s entirety here (and on our website).

[import]uid: 9046 topic_id: 13447 reply_id: 60758[/import]

My inMobi experience.

So far I love it. In 10 weeks it has brought in $4063.00. We average about $50.00 a day anymore. There was a 2 week period that it was getting between $100-$120 a day, but that is when Hairy Legs Lite was in the top 10 in Australia for a few days, getting about 10k-17k downloads a day for about 2 weeks.

Now it has leveled off and back down to about $50 a day and that is with about 500 downloads a day. I did not know any better and had the same 5 sec. refresh that the Corona docs had. My fill rate is usually low to mid 90s.

Apple vs. Android—Not even close. Android might make $1.00 a day when Apple brings in $50.00+ a day. Even when inMobi was making over $100 a day, the Android version rarely broke $1.50. My fill rates in Android is awful, anywhere from 20%-40%.

Remember, Android is full of apps that block ads. They simply download an app, run it in the background, then play your game for free while ads are not being served. All the hacks and piracy in Android makes it even more of a battle. To make money in Android you truly need a hit. You need something that catches on that every day people will download that know nothing about all the “work arounds” in Android. Most Android enthusiast believe Android is about open and free and not paying for anything. They will do what they can to make sure they pay nothing and you make nothing.
[import]uid: 8533 topic_id: 13447 reply_id: 61753[/import]

Thx for the detailed info! @ ggindlesperger
Nice to read some experience from others…

–>> getting about 10k-17k downloads a day for about 2 weeks.
wow … :slight_smile:

to make money with android is hard… as you wrote… :frowning:

How did you make it into the top 10 in Australia?
Was your app in the New and Noteworthy?

BR,
Alen
[import]uid: 9592 topic_id: 13447 reply_id: 62733[/import]

Hi Alen,

I really do not know how it became popular in Australia. It just happens out of nowhere. We never advertised the app. I posted in 4 different forums when we released it over a year ago. In that year it just all the sudden catches on somewhere. It has been top 10 overall in Saudi Arabia, Kuwait, Singapore, and Australia. The best was number 2 in Australia.

Guess you call our marketing strategy…LUCK :slight_smile:

I do not believe we were featured anywhere, I never saw it at least. With us doing no advertising we always kind of wonder what does it. I watch App Annie and there is the normal ranking you expect from day to day and then all of the sudden you see it start moving up the charts somewhere.

The cute girl on the icon was supposed to draw attention, but we are finding most of the people that we know of that play the game and enjoy it are females. When it was big in Singapore we got contacted by a place that runs female spas to make a custom version for them because it was so popular with the ladies over there. We made it, it is called Get Smooth, but only available in Singapore and Korea as to not compete with our Hairy Legs game.

Take Care,
Gary [import]uid: 8533 topic_id: 13447 reply_id: 62796[/import]

We also are in the “Low Fill Club” with InMobi, iOS game in this case. Last 30 days fill rate: 11,66%.

NOTE: we use a very slow refresh rate of 60 seconds. [import]uid: 61887 topic_id: 13447 reply_id: 63423[/import]

Why Ansca gives never a statement about this stuff? [import]uid: 44329 topic_id: 13447 reply_id: 64021[/import]

Ansca makes money on the fact that we are forced to use InMobi. It sucks. We should be able to at iADs. [import]uid: 40413 topic_id: 13447 reply_id: 64109[/import]

Ansca makes money on the fact that we are forced to use InMobi

Would them think and do something like this with us? o.O

PS: Do not want to believe it.
Hope it gets “fixed” for us by them!

Best regards,
[import]uid: 89165 topic_id: 13447 reply_id: 64121[/import]

Ansca makes money on the fact that we are forced to use InMobi.

That would be something. :-o

Anyway, isn’t inMobi more active in the asian area and not so much in the western world? That could explain why some of you guys see less fillrates. If inMobies clients are more asian ones, then mostlikely they don’t want to advertize in the US or Europe. And that would mean less fillrates if your app is more popular in these regions. [import]uid: 5712 topic_id: 13447 reply_id: 65243[/import]

Why Ansca gives never an official statement on this problem? [import]uid: 44329 topic_id: 13447 reply_id: 65257[/import]

I’m not sure why there is no official answer but I suspect it’s because there is no official “problem” yet. Until the devs shout out in a loud voice about inmobi this might continue to be an issue.

It’s still not working for me but Leadbolt is working fine for now anyway so I’m at peace. I’d like to have the ability to use inmobi when warranted though in the future (like when I can only use one webpopup for my apps, etc.)

I know they are working on the issue but I’m not sure to what capacity. That is per some group conversations between myself, inmobi, and Corona…

My best advice to the devs is check your app on multiple devices, make sure one of those is an IOS5 device and report back here.

[import]uid: 9046 topic_id: 13447 reply_id: 65262[/import]

Good info. I was thinking of testing InMobi by switching an older app over from AdMob, but it sounds like InMobi isn’t the best route to go at this time.

I wish they’d implement iAd as well. 8( [import]uid: 8776 topic_id: 13447 reply_id: 65274[/import]