Hi everyone,
Please goto the 4th point in this article from Superawesome.
"…Now that you’ve covered the basics of compliance (parts 1-3), we can look at how to maximise advertising revenue from your kids audience without collecting any data, as required by COPPA and GDPR-K.
If you had previously written off your under-13 audience as ‘zero revenue’, think again. Provided you (1) set up your ad-serving infrastructure to be compliant, (2) offer a great ad experience for users, and (3) tap into age-appropriate demand, you should be able to generate more revenue per user than before."
In summary, I believe GDPR/GDPR-K does not intend to remove ad revenue from developers, rather enforces that we do it the right way by getting consent if personal identifiable information (PII) is needed for delivering personalized ads. Correct me if i am using the terms wrongly, non-personalized ads are basically contextual ads.
So, if we’re sending hasUserConsent as false to ad networks, does that not mean we only want to serve contextual ads which is not use PII to deliver ads? I am making the assumption that we’re only taking about ad network plugins.
If you’re practicing the above, but you have push notification, analytics plugin that is collecting PII, without getting user consent then that is a clear violation.
Ben.
p/s is there anyone here who is already serving ads to users with hasUserConsent as false to share their experience?