Ok, here are some updated numbers from our side. At the moment, the only advice I can give to those of you wondering about installing RevMobs SDK is: Don’t do it! AdMob has around 10 times better revenue, and the eCPM on Android is around $0.15.
Day Impressions Clicks Installs IR CTR eCPM Revenue
2012-09-20 285,157 26,271 46 0.18% 9.21% $0.02 $4.93
2012-09-19 282,034 27,203 67 0.25% 9.65% $0.04 $10.35
2012-09-18 98,463 10,137 30 0.30% 10.30% $0.01 $1.35
If you add in that the SDK is extremely buggy, makes the app crash quite often, and is way over-engineered (it could have been done so much easier and safer), being updated several times per week, RevMob is not a viable option at the moment.
On top of that it’s always showing the same, ugly and stretched fullscreen ad in both Android and iOS - so a user that clicked and installed once wont ever know that if he clicks again, another app will show up. Always showing the same ad is far from the smartest move, RevMob.
We’ve implemented our own ad system now and will sell the banner space and take-overs/fullscreens directly to advertisers instead, since Corona is completely unusable when it comes to monetizing options. 1.5 years ago, monetization was the most important focus area for Ansca (I specifically remember Carlos writing about it), but they failed already then to come up with something good, and since then they haven’t released anything to help monetization, except from some suspicious partner deals (oh yes, we’ve tried them) that makes no difference for our income, but certainly makes a hog in our funds.
Ayway, too bad with RevMob, we had faith in it… [import]uid: 21746 topic_id: 25797 reply_id: 124826[/import]