I would like to do some A/B testing and optimization on an app built with Corona using something like Optimizely for mobile or some other platform to manage the tests. Has anyone had any luck implementing something like this or another type of A/B testing platform?
Any help would be greatly appreciated.
What is A/B testing?
A/B testing is making two versions of something and running both in some way or another to see which version performs best.
For example: you could make two versions of a website, and run version A one day, B the next day and so on. Then you’re able to measure performance (e.g. how many people click on ads, or how long people stay in your site) of both versions and choose the best version.
For an app this is also perfectly possible in theory. In practice it all depends on what you want to measure and what the differences between two versions are. It should be possible, for example, to show one of two possible in-app-purchase interfaces depending on some sort of device ID, and keeping track of which interface generates more revenue.
Can’t you just use something like Google Analytics? That way you can customize exactly what you’re looking for?
I am looking for a platform to manage the splitting of traffic and monitoring of conversion results. I can find a lot of products that will work with IOS and Android SDK but when I ask about Corona they say it’s not supported. I was hoping there was something others were already using.
I am also looking for a way to perform A/B testing in my Corona app. It would be great if there was a plugin for this…
Hi,
You can set-up A/B testing using the free Coronium Cloud. You would simply use some cloud Lua to determine what you want to push. There is also an analytics component that will allow you to track “events” that you specify. No subscriptions, no quotas.
https://groups.google.com/forum/#!forum/coroniumio
Cheers.
What is A/B testing?
A/B testing is making two versions of something and running both in some way or another to see which version performs best.
For example: you could make two versions of a website, and run version A one day, B the next day and so on. Then you’re able to measure performance (e.g. how many people click on ads, or how long people stay in your site) of both versions and choose the best version.
For an app this is also perfectly possible in theory. In practice it all depends on what you want to measure and what the differences between two versions are. It should be possible, for example, to show one of two possible in-app-purchase interfaces depending on some sort of device ID, and keeping track of which interface generates more revenue.
Can’t you just use something like Google Analytics? That way you can customize exactly what you’re looking for?
I am looking for a platform to manage the splitting of traffic and monitoring of conversion results. I can find a lot of products that will work with IOS and Android SDK but when I ask about Corona they say it’s not supported. I was hoping there was something others were already using.
I am also looking for a way to perform A/B testing in my Corona app. It would be great if there was a plugin for this…
Hi,
You can set-up A/B testing using the free Coronium Cloud. You would simply use some cloud Lua to determine what you want to push. There is also an analytics component that will allow you to track “events” that you specify. No subscriptions, no quotas.
https://groups.google.com/forum/#!forum/coroniumio
Cheers.