A failed soft launch in Canada

We translated and launched in Canada our application. But it has a catastrophic statistics. Only 2% of people who have come through their search to install applications. The Russian statistics are much better. What is wrong in the description of our application? Any ideas.

RU - https://play.google.com/store/apps/details?id=ru.smartbear.programs.horoscopenew

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CA - https://play.google.com/store/apps/details?id=ru.smartbear.programs.horoscopenew_multylanguage

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There’s a line that says ‘free daily horoscope in Russian’. Maybe people are assuming the horoscopes are not available in English, even if the description is.

Thank you for that remark. But this error could not spoil the statistics. Because words “in Russian” have been added recently, due to the fact that I fell back to the uncorrected description. Well, in the application of these texts are translated.

Also I add a short description. Maybe it somehow frightens users. :unsure:  Although I doubt it.

Free daily horoscope for 2016 and 2017 Functions without access to the Internet!

There is a chance that the looks are enough to convince Russian people but not enough for the Canadians.

I got it. I was looking the wrong statistics. We had to choose a statistics for countries. Somehow, people from other countries, too, the application is installed. In Canada, the percentage of installations equal to 29%.

There’s a line that says ‘free daily horoscope in Russian’. Maybe people are assuming the horoscopes are not available in English, even if the description is.

Thank you for that remark. But this error could not spoil the statistics. Because words “in Russian” have been added recently, due to the fact that I fell back to the uncorrected description. Well, in the application of these texts are translated.

Also I add a short description. Maybe it somehow frightens users. :unsure:  Although I doubt it.

Free daily horoscope for 2016 and 2017 Functions without access to the Internet!

There is a chance that the looks are enough to convince Russian people but not enough for the Canadians.

I got it. I was looking the wrong statistics. We had to choose a statistics for countries. Somehow, people from other countries, too, the application is installed. In Canada, the percentage of installations equal to 29%.