I’m getting into the final stages of the game I am making and want to add ads in. I am thinking that I want to do video ads that reward the player with in game currency and maybe also play them on the pause screen of the game. This comes from my belief that video ads have the highest eCPM of the kinds of ads. Could someone layout their experiences with different ad networks and also different kinds of ads and some examples of eCPM? I feel like it’s so hard to find exact statistics on this kind of stuff.
My recent experience. I created a clone of a popular app and tried to target it to Spanish speaking country. I did end up having a few people in the USA also download it and use it. At its peak I was getting around 10,000 to 12,000 impressions a day and ~ 300 DAU users. This lasted for about a month and now it has come down considerably. The app is iOS only.
I use reward ads from a couple providers. I used AdMob as the backstop if they didn’t have fill (with no reward). No in app store. So if you want to use the coins you have to watch the videos. During that period eCPM of the reward videos came in just under $4.00. I noticed that if I compared country to country, AdMob actually paid more. So even though the overall eCPM of AdMob was lower. It was about $2.00 more in the US compared to the providers. In some countries the providers had an advantage but that didn’t matter because a eCPM of .15 vs .24 cents in Venezuela did nothing to how much I was earning in a particular day.
Anyway. Like everything these were my particulars. They might not apply to your game or your situation.
Thank you for this response! This is what I am looking for! Download stats, eCPM, kind of ads, etc.
AdTapsy also has some data. I know some of these ad networks are not available in Corona.
My recent experience. I created a clone of a popular app and tried to target it to Spanish speaking country. I did end up having a few people in the USA also download it and use it. At its peak I was getting around 10,000 to 12,000 impressions a day and ~ 300 DAU users. This lasted for about a month and now it has come down considerably. The app is iOS only.
I use reward ads from a couple providers. I used AdMob as the backstop if they didn’t have fill (with no reward). No in app store. So if you want to use the coins you have to watch the videos. During that period eCPM of the reward videos came in just under $4.00. I noticed that if I compared country to country, AdMob actually paid more. So even though the overall eCPM of AdMob was lower. It was about $2.00 more in the US compared to the providers. In some countries the providers had an advantage but that didn’t matter because a eCPM of .15 vs .24 cents in Venezuela did nothing to how much I was earning in a particular day.
Anyway. Like everything these were my particulars. They might not apply to your game or your situation.
Thank you for this response! This is what I am looking for! Download stats, eCPM, kind of ads, etc.
AdTapsy also has some data. I know some of these ad networks are not available in Corona.