I’ve been successfully using AdMob mediation for Android apps for several years, but it doesn’t seem to be implemented for iOS. AdMob documentation only mentions mediation for Android. Has anyone managed to get AdMob mediation working on iOS?
As far as I know, it is not supported.
For iOS ad mediation, most people use either AppLovinMAX, IronSource or Appodeal. (I use AppLovinMAX and find it straight-forward to use and gives a significantly higher eCPM for iOS than AdMob does.)
Given its focus on bidding, AppLovinMAX truly seems like the best solution in this case. Even though it doesn’t have adapters for all the ad networks I typically use, it’s still definitely better than AdMob without mediation. Thank you!
Who do you usually use?
I run seven adapters all told, but AppLovin Bidding, Unity and AdMob make up the lion’s share of my ad revenue- everyone else is an also-ran. (Facebook brings in good money, but only on Android- most of my iOS users tap “Ask app not to track”, so I get practically no FAN ads there.)
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I don’t have statistics for iOS, but AdMob mediation with six additional adapters yielded the following revenue breakdown:
44% - AdMob,
15% - Unity,
15% - Meta,
14% - LiftOff,
7% - AppLovin,
3% - InMobi,
2% - Yandex.
As you can see above, AppLovin’s share is insignificant (compared to the points above).
For AppLovinMAX, the only missing adapter is the Yandex one, but it was also missing for AdMob, so I used it in waterfall mode.
I’ve got two different AppLovin sources in MAX- “Bidding” and “Exchange”. Exchange is pretty weak, but Bidding has about double the eCPM as AdMob and is a few dollars higher than Unity. Could be that Bidding only shows up if you’re using MAX. (No idea, really- just a wild guess.)
I use pretty much the same bidding network as you- no Yandex but Chartboost and IronSource thrown into the mix.
IronSource has prevented me from registering my apps to the account twice and Chartboost does not support AdMob bidding.
I’ll try replacing AdMob mediation with AppLovinMAX on Android and will try to write a report here by the end of this year on whether I’ve managed to improve my monetization efficiency.