Hi all,
I’d like to chime in as well. We’ve tried A LOT of networks and tuned ad frequency and impressions per session up and down several times over the last months. This is what we’ve found out:
You have to create a backend - just put a json file on S3 or something similar - to be able to turn off and on networks, ad frequency, order of different networks etc. The admediator module is a nice example on what you need to do. It’s crucial that you don’t rely on one single network, but implement as many as possible. Now, this is a pain in Corona today, but I’m sure it’ll change when non-enterprise users can use plugins as well.
We’re currently using Vungle video ads, Chartboost, Tapfortap, Revmob and iAds in our games, and we’ve worked for weeks with different algorithms and tuned the order, time between, max per session, fallback and failover etc. The ad-controller in our project is by far the biggest chunk of code to date in one single class :). But it is doing wonders for us; we can easily turn off networks that have a bad day, go up/down on number of ads per session, the order of networks etc. It helps tremendously on optimizing revenue on a daily basis.
Also, Chartboost is so, so great. It does not have better eCPMs than other networks, but the reporting is so detailed you can drill down to each and every different ad they have shown in your app, sort by eCPM and the filter out ads that perform bad in your app. You can even contact studios with ads that perform well in your app and agree on a direct deal, where Revmob takes zero comission.
But for now you need Enterprise to use Chartboost, Vungle, Tapfortap etc. This is Coronas biggest downside at the moment -> monetization has been ignored for way too long. Get Enterprise, and you’ll be happy
A word about Revmob
It performed really well before they fixed the tiny close button. We know from our ticket system that a lot of users complained about the tiny button, leading to a lot of ghost clicks. But it also made a lot of our “not so experienced” users click through to the landing page, which they normally would not do. It lead to a lot of extra installs.
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