Any tips for Adwords or other search advertising?

I plan on doing a little bit of advertising on Adwords to support my new app.

http://www.jonaapps.com/obamaromney.html

Does anyone have advice or experience that would be helpful? There is obviously lots of information available on SEO, but I’m particularly interested in any successes or failures for mobile apps.

Given the huge amount of searches and content regarding the US election, my hope is to drive some downloads and reviews with minimum expense. My tentative plan is to use both text and image ads for Google’s search and display network for all languages and countries. I was planning to spend 10 to 20 cents per click for search and a max of 10 cents for the display network, but only show adds for mobile devices.

I’ve attached some example ads.

I’d welcome any thoughts or feedback.



Best,
Joe [import]uid: 44271 topic_id: 28771 reply_id: 328771[/import]