AppLovin - Excessive Click Count

Solar2D Monetization (in-app purchases, ads, etc.)
#1

Hi All,

To those using AppLovin - have you noticed that - for as long as I can recall - they have an excessive number of clicks relative to the number of ads shown? That’s certainly been my experience in comparison to other ad networks.

I am not surprised - the display of the close button after an AppLovin ad completes is deliberately delayed. You are left waiting for the close button to appear.

In the last 6 months my click rate is running at 38% in relation to the number of impressions.

I use several other ad networks and none of the other networks are - dare I say it - sneaky in the way AppLovin holds off on displaying a close button at the end of an ad!

#2

Yes, I have noticed that also. But they are not the only sneaky ones if I remember correctly Appnext displays a secondary icon that looks to me as a way of closing it but really just opens up the ad. 

#3

Thanks for posting. Well, that is rather devious I must say.

To top it off I recently shifted the rest of my old apps from a certain ad provider on here over to AdMob - and have seen a significant increase in revenue. Now, if I was assuming the worst of the previous ad provider, I’d say that not all installs were being credited. An age old problem. Still, I have complete faith in AdMob and that’s good enough for me.

#4

Yes, I have noticed that also. But they are not the only sneaky ones if I remember correctly Appnext displays a secondary icon that looks to me as a way of closing it but really just opens up the ad. 

#5

Thanks for posting. Well, that is rather devious I must say.

To top it off I recently shifted the rest of my old apps from a certain ad provider on here over to AdMob - and have seen a significant increase in revenue. Now, if I was assuming the worst of the previous ad provider, I’d say that not all installs were being credited. An age old problem. Still, I have complete faith in AdMob and that’s good enough for me.