Hi,
I have been using vungle for my games, but the revenue generated is next to nothing, especially on Android. So i’m exploring other options.
I am confused regarding Appodeal and Admob. If i want to use Admob, i need to purchase for 200$, Appodeal is free. Also, from the documentation I understand that Appodeal already includes Admob ads… That means by using Appodeal I can automatically use Admob as well? Why would anyone purchase Admob then?
Can somebody please clear this up?
Thanks
This is the point I have been making for some time. You can technically use appodeal for free and turn off everything but Admob. Or turn off everything but Admob, Facebook, Applovin and whatever other networks you want.
so, that means i should go ahead with appodeal.
Keep in mind that Appodeal is a mediation platform. It works by letting all individual ad networks compete against each other in real time where the highest bidder wins the impression. For this system to be effective you need > 10K impressions per day. If you have less than that you might not see any real benefits from using mediation.
If you have < 10K impressions per day you may see better performance from the stand-alone plugins.
As mentioned above, Appodeal is a “mediation” plugin. That means when you request an ad, it goes through multiple channels (demand providers) until it finds an ad. This should, 99.9% of the time, guarantee that you get an ad. Many individual ad provider have low “fill rates” which means you might not get an ad at all. Many developers end up building their own mediation by including multiple plugins. You call ad provider A to load an ad. If you get an error, you try to load an ad from provider B and so on. Appodeal does this for you in a more efficient way. AdMob is one of the networks providing ads to Appodeal and then to you.
To make your own mediation work, you have to include all of the SDKs in for every ad network you are using. Since Appodeal uses many different networks, the Appodeal plugin has all their SDKs included making the Appodeal plugin rather large. AdMob by itself, since it only provides one provider’s worth of ads, is relatively small. If you were to do your own multiple ad provider setup, you would find all your plugins added up together would start approaching the size of the Appodeal plugin.
Finally as mentioned above, Appodeal needs a high number of daily impressions, on the order of 10K per ad type, to get the efficiency that mediation brings. At that level you get the ad networks competing for your impressions which drives up the value.
With Admob, you will only get AdMob ads with it. If your app isn’t generating high numbers of impressions, it could be a better performing solution for you.
The Appodeal plugin, while free, is considerably larger. Some developers want to keep their app sizes down (in particular on Android). It adds about 14mb to your project.
There are likely other differences as well but to me those are the main ones.
Rob
This is the point I have been making for some time. You can technically use appodeal for free and turn off everything but Admob. Or turn off everything but Admob, Facebook, Applovin and whatever other networks you want.
so, that means i should go ahead with appodeal.
Keep in mind that Appodeal is a mediation platform. It works by letting all individual ad networks compete against each other in real time where the highest bidder wins the impression. For this system to be effective you need > 10K impressions per day. If you have less than that you might not see any real benefits from using mediation.
If you have < 10K impressions per day you may see better performance from the stand-alone plugins.
As mentioned above, Appodeal is a “mediation” plugin. That means when you request an ad, it goes through multiple channels (demand providers) until it finds an ad. This should, 99.9% of the time, guarantee that you get an ad. Many individual ad provider have low “fill rates” which means you might not get an ad at all. Many developers end up building their own mediation by including multiple plugins. You call ad provider A to load an ad. If you get an error, you try to load an ad from provider B and so on. Appodeal does this for you in a more efficient way. AdMob is one of the networks providing ads to Appodeal and then to you.
To make your own mediation work, you have to include all of the SDKs in for every ad network you are using. Since Appodeal uses many different networks, the Appodeal plugin has all their SDKs included making the Appodeal plugin rather large. AdMob by itself, since it only provides one provider’s worth of ads, is relatively small. If you were to do your own multiple ad provider setup, you would find all your plugins added up together would start approaching the size of the Appodeal plugin.
Finally as mentioned above, Appodeal needs a high number of daily impressions, on the order of 10K per ad type, to get the efficiency that mediation brings. At that level you get the ad networks competing for your impressions which drives up the value.
With Admob, you will only get AdMob ads with it. If your app isn’t generating high numbers of impressions, it could be a better performing solution for you.
The Appodeal plugin, while free, is considerably larger. Some developers want to keep their app sizes down (in particular on Android). It adds about 14mb to your project.
There are likely other differences as well but to me those are the main ones.
Rob