Hi, there!
Recently I have integrated into my game rewarded video from Appodeal. Could someone explain to me why I have impressions and in column ‘clicks’ always 0, I can’t believe that with 10-15K of impressions no one click on ads? Also, I have a question about cross promotion, how is it work? Will be paid ads of my own campaigns or not?
Hi, devbmg! Thank you for your question to Appodeal.
Video ads are usually paid based on a CPM, CPI or hybrid model (combining these two methods). Videos are not paid by clicks, that’s why clicks are not counted. If you break down your stats by networks, you’ll see in brackets () how impressions were paid for.
Cross promo helps you promote other apps in your own. These might be your applications or the ones you set up direct deals with. We have quite recently updated our cross promo, please check this article for more details: https://blog.appodeal.com/blog/2017/06/20/ad-server-appodeal-cross-promotion-tool/