Best Advertising Methods

So I published a game and in 2 weeks it has been downloaded 25 times.   Assuming my game is the most awesome game ever developed what is the best way to advertise.  I am looking for specifics here.  Not generalizations like, participate in social media or create a blog.  

Does anyone have any details / experience with advertising on FB, Twitter, New York Times even a kiosk at the mall?  What have you guys tried that have worked?  

L