I’ve always used bundle ID:
http://docs.coronalabs.com/legacy/api/library/ads/init.html
@Corona - does this continue to work?
It appears from the latest docs I should be using the Apple ID:
http://docs.coronalabs.com/plugin/ads-iads/init.html
This certainly crept under my radar. What are people using in ads.init()?
Will either work?