Thanks, all, including aniqim!
I suspect the problem is that most people here are operating with the independent developer mindset.
(I shouldn’t complain, since effectively I’ve been doing that too, for decades … the advantage of having a small
software company 
However, I’ve seen a lot of corporate projects / multi-developer projects, and haven’t seen one where we’d buy a plugin (DLL, library, etc) that’s intended to go *into* the product (app/program/etc.) and where we had to pay per developer.
(Buying an IDE, or compiler, or editor per developer, yeah, but somehow that’s different.)
Ah … got it: I see charging per developer as normal/acceptable for *tools*, but not for things that go *into* a single product.
(Obviously, group/site licenses are alternatives to per-developer charges … I’ve bought those, too.)
For per-product items, I have no philosophical problem with a mechanism (e.g., code or licensing) that prevents using the per-product purchases in more than one product (which would be piracy)!
I’ve also seen charging developers a per-end-user charge, that’s really bad.
(IIRC, some third party Amiga C compiler tried to do that in the late 1980s … they weren’t successful,
and I’ve seen one or two mainframe compiler vendors try to do that.)
I’d posted in the hope of discovering that Corona Labs marketplace did, indeed, have a mechanism of registering a given plugin as “per-product”, thereby allowing multiple developers to build with it.
BTW, the reason we want two developers to be able to build is that I absolutely abhor the Apple cr*p involved with certificates, profiles, etc., and every time I need to get a new profile/whatever, I lose 2 to 3 days. So, I now have a second developer helping me, and one of his tasks would have been to do the Apple builds while I do the Android builds. (I’d originally thought of having him do both, but I realized belatedly that the plugin was registered to my personal account, and I (a) wouldn’t let him use it, and (b) can’t (per Corona licensing limits).) I suspect we’ll just bite the bullet and buy a second set of all the plugins, to make life easier.
Also, if you think about it, there’s another reason the failure …yes … to provide some mechanism to allow this is bad: it theoretically screws a development team where the build computer dies. According to the Corona SDK license, one has to deauthorize the build computer *from that computer* before moving the build account to another computer.
(Yeah, I don’t think Corona actually checks this … but that’s not a valid counter argument in this discussion.)
In short, plugin authorization should be re-thought, as well as Corona SDK licensing.
thanks again,
Stan
P.s.: when I say I’ve been programming for 50 years…that first year was FORTRAN IV, so does that count? 
P.p.s: Hey, I’m still struggling with accepting the concept that the same program might cost more on a 100 user mainframe than on a 2 user mainframe … especially if its operation isn’t related to the number of users (we used to see this a lot in the HP 3000 MPE marketplace)
P.p.p.s: darn forum software complained that I had four instances of colon parenthesis (I can’t put it here, as that would get counted), and said I had “too many emoticons”. Sheesh. At least I’ve cut back on my exclamation points!