Magenda,
I doubt there’s any 3rd-party language add-on that gets 50% penetration, but I understand what you’re saying. And if a lower price meant more sales, you might be right, but that’s not necessarily the case. Sometimes a higher price will increase sales, partly because people really feel that they “get what they pay for.”
Last month I paid $150 for a text control – just a single control. Why? Because it gives me capabilities that I’d probably have to spend a couple weeks (or more) developing myself. It was money well-spent.
I make my living writing tools. The more features I add and the more work I put into a product, the more people will find it worth the money. If I charge $15 that means I have to sell 153 copies every month just to hit the poverty level in income. I have seen a lot of *good* tools that don’t sell 153 copies in a year, let alone every month.
Plus, I’m a one-man shop. And no matter how well programmed something is, there will be customer service issues. Look at two scenarios:
Program sells 200 copies at $45 each, total of $9,000
Program sells 600 copies at $15 each, total of $9,000
Same amount of money, but unless you want to spend all your time handling customer service issues and NOT adding new features to the product, you’d better price it at $45. Or, hire someone to handle customer service, but then you spend time managing and not coding.
The programmer in me wants to price it so freaking low that everyone will want to use it.
The guy who pays the bills in me realizes there’s a “sweet spot” where people find the value in the product AND it makes a reasonable return on investment.
I know this is a longer answer than you probably care about – and you may be right, I may price the product incorrectly. But I think most people who use CPM will see the value and realize it’s worth *more* to them than they paid.
Thanks for your 2c!
Jay
Edit:
PS - Particle Candy is 40€ which is just over $56 USD. So there’s at least one example of a > $50 Corona tool. [import]uid: 9440 topic_id: 3624 reply_id: 11751[/import]