@budershank
While I agree with you that most potential customers are going to find you through the app store, I would also argue that it makes complete sense from a business/marketing standpoint to build additional traffic funnels to your apps so your business is less reliant on one traffic source.
Personally, I find it utterly strange that more mobile developers don’t take advantage of additional traffic sources to build awareness and sales. In other online businesses, it’s considered suicide NOT to. You see it all the time, especially with affiliate marketers. One minute they’re pulling in thousands a day and then BAM, something changes and they’re back at square one.
Building a community around your brand gives you AMAZING advantages over time. Imagine if your blog or email newsletter had 1000 readers. Rather than fretting about how Apple/Google is going to rank your app you could just push out a blog post or email and immediately funnel traffic to your app. The potential is limitless.
It’s easy to dismiss SEO because it does take time and effort, but building an audience is not out of reach for anyone willing to put in the work. So, yeah, that’s why I say BUILD YOUR OWN SITE!!! [import]uid: 14700 topic_id: 28384 reply_id: 115218[/import]