Big visual difference makes that everything else is even more grayed. Try different setting, like adding all adding all 3 components to parks, roads, water etc.
[lua]
local unrelated = display.newImage( “archery.png”, 80, 220 )
unrelated.fill.effect = “filter.colorMatrix”
unrelated.fill.effect.coefficients = {
0.299, 0.587, 0.114, 0.7,
0.299, 0.587, 0.114, 0.7,
0.299, 0.587, 0.114, 0.7,
0, 0, 0, 1
}
unrelated.fill.effect.bias = { -0.2, -0.2, -0.2, 0 }
[/lua]

Default
Unrelated Disabled
Active

Try playing with shader in my last link as well.