Just as you and others have told me, Google’s ORGANIC traffic can make all the difference between profitability and not. The question is, if we double our ad spend, will our free organic results also double? This is a great video about this - https://moz.com/blog/how-google-adwords-ppc-affects-organic-results, but this video talks mostly about PPC and NOT UAC (Universal App Campaign). So, it’s still a mystery. Anyone have anything to contribute here?
