In the past few years, Apple has revolutionized the way in which software is bought and sold. The App Store defined the concept of ecosystem, the process of developing and launching an app and how users use the product and services.
Since its launch in 2008, App store has become home for million apps. Apple aims to provide favorable user experience to the users so it frequently takes action on improving the apps. App Store got revamped after the iOS11 update by prioritizing a smooth app and browsing experience.
The redesign of App Store included a range of features to enhance the overall user experience and make it easy for users to look what they’re searching for. With the latest update, it allows easier discoverability of your apps. Apple prefers quality over quantity so Apple team will curate apps that have higher quality. Moreover, the rating and review is another thing that adds value to your app. The better review the better rating, users can even browse in-app-purchase and can purchase the app before downloading. This will encourage the users to download the app before they make a purchase. In addition, Apple has made significant improvements in the search function which includes indexing of In-App purchases, Editorial content as well as Apps themselves.