I just launched a game on Amazon, and though it’s doing well in terms of downloads, the in-app purchase rate is about <10% of the rate on Apple or Google.
Has anyone else experienced the same thing?
In general a good IAP conversion rate is around 2-4%. If you are getting > 10% elsewhere that is above the norm.
It’s much worse than that! It’s <10% of the “normal” Google/Apple rate for the same game, which itself is ~1-2%.
I am wondering if few people on amazon have their credit card information or something like that…
In general a good IAP conversion rate is around 2-4%. If you are getting > 10% elsewhere that is above the norm.
It’s much worse than that! It’s <10% of the “normal” Google/Apple rate for the same game, which itself is ~1-2%.
I am wondering if few people on amazon have their credit card information or something like that…