Inneractive impression count and low eCPM

I’m seeing a couple weird things using Inneractive in my latest Android release and wondering if anyone else is having these issue.

First, I am getting crazy high numbers of impressions. 8,500 in one to be be exact, for an app that only had about 50 new downloads that day and about 900 active installs. I show a banner ad in between levels, and have 10 levels. So if every single person that has the app played every single level I could have 9500 impressions so it is POSSIBLE, but it is highly unlikely. Any ideas why my impressions would be so high? I have a a 30 second interval, but hide the ad as soon as they click to goto the next level.

Second, my eCPM on inneractive is very low, only 1 cent. inMobi’s was around 20 cents and I was expecting inneractives to be much higher. Is this normal? I am wondering if my high impression count is messing this up too. [import]uid: 84258 topic_id: 19532 reply_id: 319532[/import]

I’m currently trialing inneractive on both iOS and Android.

iOS, it’s kicking ass. Great fill rate, high CTR, high eCPM.

Android, I’m getting the impressions (accurate numbers I believe) but the click through rate is awful.

I believe this may have more to do with the fact that Android users are used to seeing ads and ignoring them, although that’s just me theorizing, nothing more.

I imagine that number of impressions is certainly possible if your game gives a user a reason to replay a level, like a death, better score, star rating, etc.

Peach :slight_smile: [import]uid: 52491 topic_id: 19532 reply_id: 75421[/import]