Well… I’m sure that price tag is basically a multiple of how many people they’ve already got instagram’ing and how much zuckerberg was willing to pay person to not have to acquire those “photo” users himself.
And while facebook could create the app, there’s certainly more than that involved… That’s if they could actually create the same experience at a cheaper price than buying them. It’s sorta like saying anyone could create facebook … and while they can, it’s the existing facebook userbase that makes facebook useful. There’s plenty of “facebook in a box” scripts out there now, but its still not facebook. Look at Google+ … all the resources in the world at Google and they keep failing at everything outside of search.
Plus there’s also got to be other premiums that build into the figure…
Like bringing at least a handful of those 13 people into the facebook management circle. And perhaps the likely backroom chatter that other companies were fighting over this thing. Maybe $1 billion to keep it out of the hands of Yahoo, Google or even Apple themselves.
My sorta posting point was that this is a company that sold for $1 billion dollars… Not huge, not 100’s employee and an HR manager. It’s 13 people. Sure, they had a couple good rounds of VC first… but realistically, *everyone* here should be able to see themselves making something like that, eh?
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