Low conversion rate

Solar2D General Questions/Discussion
#1

Hi guys!

I released new game on App Store (very soon on Android).

I have 83000 impressions in last 4 days and only 11 App units.

Any suggestions how to increase very low conversion rate?

Many many thanks! :slight_smile:

#2

Hey Ivan,

In iTunes drill down into Impressions (i.e. the metrics tab not overview tab) and make sure unique devices is enabled.  If your app is included in 20 searches by a single user it will massively overstate your impressions - by 20x.  

Anyway, the metric you want to look at is unique Product Page Views and compare that to app units as that gives you a real conversion rate.  I get around 40% install rate - not entirely sure what the “average is”.

 

#3

Hi Adrian!

Thanks!
365 product page views / 11 app units is still low :slight_smile:
Unique 25 / 11 app units is around 30% installs.

Thanks!!

#4

Hey Ivan,

In iTunes drill down into Impressions (i.e. the metrics tab not overview tab) and make sure unique devices is enabled.  If your app is included in 20 searches by a single user it will massively overstate your impressions - by 20x.  

Anyway, the metric you want to look at is unique Product Page Views and compare that to app units as that gives you a real conversion rate.  I get around 40% install rate - not entirely sure what the “average is”.

 

#5

Hi Adrian!

Thanks!
365 product page views / 11 app units is still low :slight_smile:
Unique 25 / 11 app units is around 30% installs.

Thanks!!