My cross-app banner shows an app, but that app has no apprever banner?

If I include cross-app banner in my app, and that banner shows another app, I would expect that app to also show my app.

Why doesn’t “Just 2 Words” show the apprever banner?

Do you know for sure that Just 2 Words is participating in the cross promotion?  It may be that they are just paying to advertise with AppRever

Well I dont want ads when I want cross-app reference. Its not like they are paying me either?

They are paying you by showing your ad in other apps. From what I understand these types of companies use a certain percentage of traffic for cross promotion and a certain percentage to show paid advertisements. I doubt you get to choose.

Do you know how large percentage is given to cross app referral vs paid advert?

Actually, Just2words did show the apprever banner eventually. It was shown only for like 10 seconds after a game ended.

It makes sense; they only claim to need 20% cross-referral rate, and just2words probably have tons of downloads meaning they need to show apprever less often than new apps.

Do you know for sure that Just 2 Words is participating in the cross promotion?  It may be that they are just paying to advertise with AppRever

Well I dont want ads when I want cross-app reference. Its not like they are paying me either?

They are paying you by showing your ad in other apps. From what I understand these types of companies use a certain percentage of traffic for cross promotion and a certain percentage to show paid advertisements. I doubt you get to choose.

Do you know how large percentage is given to cross app referral vs paid advert?

Actually, Just2words did show the apprever banner eventually. It was shown only for like 10 seconds after a game ended.

It makes sense; they only claim to need 20% cross-referral rate, and just2words probably have tons of downloads meaning they need to show apprever less often than new apps.