Need Feedback on Icon

*** MOST CURRENT ICON IS ATTACHED BELOW. PLEASE GIVE FEEDBACK FOR THE MOST CURRENT ONE. THANKS!

Hello,

I’m in the process of finishing my first game, Toy Destroyer.

My designer has made a draft of the Icon for the game. I have attached the image of the Icon. I was wondering what your general opinions are?

The game is basically a 2D shooting game. The objective is to shoot toys that are flying in the air…etc. I have chosen to display the main character with a gun in his hand because it caters to young boys and will attract them.

I am looking for feedback on certain areas, such as the background, border, character, gun…etc. Do I need more vibrant colors? Less busy? Border needs to be more attractive?

The graphics in the game are excellent so the Icon needs to be perfect.

Thanks for your help!

  • Michael

Drop the “outer glow” on the character it will make your icon crisper and outer glows are washed out with all the different icon sizes between Apple and Google so better to make it crisper other than that it is nice.

I would remove the text in the top right corner. The app name will be shown beneath the icon anyway, so it’s unnecessary. 

Hello,

Thanks for the feedback!

I’ve attached an updated Icon. Please give feedback.

Thanks!

My initial reaction to the icon was that I could not recognize what the object was. I will explain why in a second, but my initial thought was that the character was a snail. This is because the yellow behind the gun nozzle blends in with the yellow/orange of the jacket at first glance.

Once I saw the gun I realized what it was supposed to be. I  understand why your artist has put the yellow behind the nozzle of the gun and that is to make the nozzle stand out more on the blue background. But the yellow and its glow is conflicting (blending) with the yellow/orange on the main character visually.

Also you can loose the yellow glow on the right side of the character, you don’t need it because you already have a nice orange on the arm and collar/scarf which will go very nicely against the blue. For the white bits on the shoulder which would then be against the blue background, you could make the blue behind this area darker ever so slightly to make the white stand out more.

My second thought was, as a composition, the direction the gun is pointing draws your eye away from the character. If you angled the gun pointing upwards (mirrored on the horizontal) then your eye would be drawn to the character. (Don’t make the gun horizontal though.)

Next is the border… the white on the border makes the icon too ‘busy’ visually and could easily be kept plain. I think the focus should be kept on the character (which is your visual ‘brand’). You could make the border a dark color (not black) to separate it from the inner black and the central blue. It would also have to be slightly thinner if you did this. Or the easier way would be just to keep the white and put a thin black line around the edge of the icon, though you would have to test this. The blue central background looks great by the way.

The character can be centered ever so slightly (but not perfectly centered) as being right next to the border gives the character less definition (Keep the character on the left, just move it ever so slightly to the right). A bit of blue around the character on the left of the icon (around the characters right arm) would make the character ‘jump’ more visually. Make sure the nozzle of the gun does not touch the right hand side border though. It needs the blue around it.

I suppose this is a trick of the eye, but the barrel of the gun looks like it is curving slightly downwards. It probably is perfectly straight when you made it, it just looks curved downward slightly in comparison to the rest of the gun.

I would say to put a bit more red on the collar/scarf to separate the head from the body as the pink of the face, the orange on the scarf and the orange on the jacket all blend into each other.

Lastly, to make the nozzle of the gun to stand out from the blue background, remove the yellow behind it, and make part of the blue behind it a lighter blue as you did with the rays and streaks on the upper part of the blue background. Also the bottom of the guns ammo cartridge blends into the border. You could shorten the cartridge or put a bit of color between the border and the bottom of the cartridge to give more definition to the gun and make it stand out more visually.

Oh, and if you really wanted to keep the TD text then you could make it as a watermark effect on the upper right hand corner of the blue background ie. do your text in white, make it transparent, then place it on the blue central background.

A long analysis, but you did ask. I hope this helps :slight_smile:

Hi,

Thanks so much for all the feedback!

Here is the most current update of the Icon, hopefully almost complete.

Please give more feedback!

Thank you.

Drop the “outer glow” on the character it will make your icon crisper and outer glows are washed out with all the different icon sizes between Apple and Google so better to make it crisper other than that it is nice.

I would remove the text in the top right corner. The app name will be shown beneath the icon anyway, so it’s unnecessary. 

Hello,

Thanks for the feedback!

I’ve attached an updated Icon. Please give feedback.

Thanks!

My initial reaction to the icon was that I could not recognize what the object was. I will explain why in a second, but my initial thought was that the character was a snail. This is because the yellow behind the gun nozzle blends in with the yellow/orange of the jacket at first glance.

Once I saw the gun I realized what it was supposed to be. I  understand why your artist has put the yellow behind the nozzle of the gun and that is to make the nozzle stand out more on the blue background. But the yellow and its glow is conflicting (blending) with the yellow/orange on the main character visually.

Also you can loose the yellow glow on the right side of the character, you don’t need it because you already have a nice orange on the arm and collar/scarf which will go very nicely against the blue. For the white bits on the shoulder which would then be against the blue background, you could make the blue behind this area darker ever so slightly to make the white stand out more.

My second thought was, as a composition, the direction the gun is pointing draws your eye away from the character. If you angled the gun pointing upwards (mirrored on the horizontal) then your eye would be drawn to the character. (Don’t make the gun horizontal though.)

Next is the border… the white on the border makes the icon too ‘busy’ visually and could easily be kept plain. I think the focus should be kept on the character (which is your visual ‘brand’). You could make the border a dark color (not black) to separate it from the inner black and the central blue. It would also have to be slightly thinner if you did this. Or the easier way would be just to keep the white and put a thin black line around the edge of the icon, though you would have to test this. The blue central background looks great by the way.

The character can be centered ever so slightly (but not perfectly centered) as being right next to the border gives the character less definition (Keep the character on the left, just move it ever so slightly to the right). A bit of blue around the character on the left of the icon (around the characters right arm) would make the character ‘jump’ more visually. Make sure the nozzle of the gun does not touch the right hand side border though. It needs the blue around it.

I suppose this is a trick of the eye, but the barrel of the gun looks like it is curving slightly downwards. It probably is perfectly straight when you made it, it just looks curved downward slightly in comparison to the rest of the gun.

I would say to put a bit more red on the collar/scarf to separate the head from the body as the pink of the face, the orange on the scarf and the orange on the jacket all blend into each other.

Lastly, to make the nozzle of the gun to stand out from the blue background, remove the yellow behind it, and make part of the blue behind it a lighter blue as you did with the rays and streaks on the upper part of the blue background. Also the bottom of the guns ammo cartridge blends into the border. You could shorten the cartridge or put a bit of color between the border and the bottom of the cartridge to give more definition to the gun and make it stand out more visually.

Oh, and if you really wanted to keep the TD text then you could make it as a watermark effect on the upper right hand corner of the blue background ie. do your text in white, make it transparent, then place it on the blue central background.

A long analysis, but you did ask. I hope this helps :slight_smile:

Hi,

Thanks so much for all the feedback!

Here is the most current update of the Icon, hopefully almost complete.

Please give more feedback!

Thank you.