New Apple App Store updates coming soon

App Store 2.0

App ads: you can now advertise for keywords kind of like googles search engine

Faster app approvals: 50% of app approved within 24 hr and 90% within 48 hours

Subscription: you can add in app subscription to all types of apps

Better revenue split: devs get 85% of revenue (after first year)

There are other rumors like free trials but they are still rumors

Source: http://www.theverge.com/2016/6/8/11880730/apple-app-store-subscription-update-phil-schiller-interview

The abridged version: http://www.loopinsight.com/2016/06/08/phil-schiller-apple-making-major-changes-to-the-app-store/

The abridged version: http://www.loopinsight.com/2016/06/08/phil-schiller-apple-making-major-changes-to-the-app-store/