@khanh.dq,
You will see a spike in the downloads every time a product is released or an update posted. Expect to see the sales drop off over the first week or two, unless you have some/all of the following:
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Get listed in a Top section (Top 25, New and Noteworthy, etc)
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Promote your app (Cross promotion, reviews, paid ads)
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Get Ansca to feature your app. This is a HUGE boost to sales
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Add social notifications
Social notifications using Facebook and Twitter are very easy to add and if people who download your game take a moment to post about it, you can have a snowball effect where customers bring in new customers.
Paid reviews do not necessarily guarantee you will recover the cost of the review with additional downloads. However, it is marketing money well spent (IMHO).
Finally, make sure you list your game in the Ansca Showcase. If it gets picked as the App of the Week that will translate into a lot of additional sales. [import]uid: 16734 topic_id: 22077 reply_id: 87717[/import]