No music background on first app open from appstore

When I download my app from the app store and then directly click the “open” button in the app page on the appstore app, the app is opened with no background music running.
However, if I download the app and then exit the appstore app and only then open my app it from the device main screen, the background music begins as expected.
I suspect the issue is because I’m using audio.getSessionProperty(audio.OtherAudioIsPlaying) to check if external app plays something. However, the appstore does not play anything. I wonder why this happens and how to fix this as it may cause negative experience on first time users who opens the app directly from the appstore page.
Anyone encountered this issue?