Nook Store Experiences

Hi,

 

Anyone with experiences about applying/getting in/performance of the NOOK store. The process was not really “all indies in the world, welcome” asking the business plan and how you will be a valuable part of the NOOK world. I tried to sound credible and hit submit, but while waiting for the response, would be interesting to hear other peoples experiences…

 

Matias 

Hi,

 

i did the NOOK setup for two companies. Just fill in what you are planing to do (sell apps) and that you like their affordable high end devices.

 

That’s it.

 

They have such big problems with their NOOK world and they competition with Amazon that they will personally kiss & hug each developer who is willing to bring apps to their store. 

 

But beware - just for a test I published a very cute kids app ( not a big thing, but nice ) into the NOOK Store for free.

They gave me incredible promotion and showed my app in two of their big newsletters to all their customers last autumn - and in spite of that only about 10.000 downloads happened in these two month.

 

When Apple promoted the iOS version in Germany I had about 50.000 downloads in a few days.

 

And my biggest title “Freeze!” (right now more than 1.3 million downloads on all app stores Coronalabs supports combined) performed worst on the NOOK store. So don’t expect too much. It might work for certain genres or types of apps, but for me it was wasted time in both companies.

 

Best,

Andreas

Thanks,

 

That’s kind of what I would expect, i.e. getting more developers would be a priority. It’s just that the signup page had a real strong corporate vibe of “indies don’t bother”. But let’s see, I’ll post back if they let me in and how first weeks compare.

 

Matias

Ok, got a reply and unfortunately a rejection. For the greater good, here are the reasons

 As part of our mandatory qualification requirements we are looking for evidence of the following:

  1. You are a commercial company submitting the request.

  2. You have a US Bank Account and Tax ID.

  3. You have developed a commercial application and/or

have deployed an application already to an existing marketplace or application
store.

  1. Your company, vision or applications are aligned to a

reading centric audience who are using the NOOK Color in the US market.

  1. You are committed to assign the necessary resources

and have firm plans to deliver your apps now for NOOK Color.

At this time your submission to us did not have evidence of one or several of the requirements listed above and therefore we regret that we are not able to  progress your current request at this time. 

 

We do however encourage you to resubmit based upon this

criteria.

Additional Notes:

I regret that we cannot accept accounts outside of USA, Canada, UK, Ireland, Germany and Australia. If you have a location in one of these countries, please update your request and submit again.
 

 

I’ll probably fail 3/5, so no argument. That said it’s a bit funny that form could have just rejected me directly since it explicitly asked those things. So might be more “these are the requirements unless we like you”. In any case, not really Indie friendly…

Hi,

 

i did the NOOK setup for two companies. Just fill in what you are planing to do (sell apps) and that you like their affordable high end devices.

 

That’s it.

 

They have such big problems with their NOOK world and they competition with Amazon that they will personally kiss & hug each developer who is willing to bring apps to their store. 

 

But beware - just for a test I published a very cute kids app ( not a big thing, but nice ) into the NOOK Store for free.

They gave me incredible promotion and showed my app in two of their big newsletters to all their customers last autumn - and in spite of that only about 10.000 downloads happened in these two month.

 

When Apple promoted the iOS version in Germany I had about 50.000 downloads in a few days.

 

And my biggest title “Freeze!” (right now more than 1.3 million downloads on all app stores Coronalabs supports combined) performed worst on the NOOK store. So don’t expect too much. It might work for certain genres or types of apps, but for me it was wasted time in both companies.

 

Best,

Andreas

Thanks,

 

That’s kind of what I would expect, i.e. getting more developers would be a priority. It’s just that the signup page had a real strong corporate vibe of “indies don’t bother”. But let’s see, I’ll post back if they let me in and how first weeks compare.

 

Matias

Ok, got a reply and unfortunately a rejection. For the greater good, here are the reasons

 As part of our mandatory qualification requirements we are looking for evidence of the following:

  1. You are a commercial company submitting the request.

  2. You have a US Bank Account and Tax ID.

  3. You have developed a commercial application and/or

have deployed an application already to an existing marketplace or application
store.

  1. Your company, vision or applications are aligned to a

reading centric audience who are using the NOOK Color in the US market.

  1. You are committed to assign the necessary resources

and have firm plans to deliver your apps now for NOOK Color.

At this time your submission to us did not have evidence of one or several of the requirements listed above and therefore we regret that we are not able to  progress your current request at this time. 

 

We do however encourage you to resubmit based upon this

criteria.

Additional Notes:

I regret that we cannot accept accounts outside of USA, Canada, UK, Ireland, Germany and Australia. If you have a location in one of these countries, please update your request and submit again.
 

 

I’ll probably fail 3/5, so no argument. That said it’s a bit funny that form could have just rejected me directly since it explicitly asked those things. So might be more “these are the requirements unless we like you”. In any case, not really Indie friendly…

Hi. Once you get an app submitted on another store you might want to reapply. I believe this will give you the credibility they’re looking for. I got in and I’m an Indie developer. I was porting an iOS app to NOOK and they accepted me.

Regards,

Kevin

Hi. Once you get an app submitted on another store you might want to reapply. I believe this will give you the credibility they’re looking for. I got in and I’m an Indie developer. I was porting an iOS app to NOOK and they accepted me.

Regards,

Kevin

We published our first app (a kids’ eBook) for free in all four stores.  We haven’t done much in the way of marketing.  Nook downloads have been an order of magnitude more than downloads in the other stores.  We suspect it’s because B&N is behind the power curve on content…especially free content.

We just tried submitting our second app in the same series, but it failed technical review.  (It’s passed on Google and Amazon so far…pending with Apple.)  I submitted it without testing on a device because the sideload procedures are such a pain.  I’m updating Corona to the latest daily build to re-build and test now.  We’re hoping we’ll see a strong response once it finally gets approved.

We published our first app (a kids’ eBook) for free in all four stores.  We haven’t done much in the way of marketing.  Nook downloads have been an order of magnitude more than downloads in the other stores.  We suspect it’s because B&N is behind the power curve on content…especially free content.

We just tried submitting our second app in the same series, but it failed technical review.  (It’s passed on Google and Amazon so far…pending with Apple.)  I submitted it without testing on a device because the sideload procedures are such a pain.  I’m updating Corona to the latest daily build to re-build and test now.  We’re hoping we’ll see a strong response once it finally gets approved.