Ok, got a reply and unfortunately a rejection. For the greater good, here are the reasons
As part of our mandatory qualification requirements we are looking for evidence of the following:
-
You are a commercial company submitting the request.
-
You have a US Bank Account and Tax ID.
-
You have developed a commercial application and/or
have deployed an application already to an existing marketplace or application
store.
- Your company, vision or applications are aligned to a
reading centric audience who are using the NOOK Color in the US market.
- You are committed to assign the necessary resources
and have firm plans to deliver your apps now for NOOK Color.
At this time your submission to us did not have evidence of one or several of the requirements listed above and therefore we regret that we are not able to progress your current request at this time.
We do however encourage you to resubmit based upon this
criteria.
Additional Notes:
I regret that we cannot accept accounts outside of USA, Canada, UK, Ireland, Germany and Australia. If you have a location in one of these countries, please update your request and submit again.
I’ll probably fail 3/5, so no argument. That said it’s a bit funny that form could have just rejected me directly since it explicitly asked those things. So might be more “these are the requirements unless we like you”. In any case, not really Indie friendly…