Hey Corona people!
I’m really excited about this partnership between 2 great companies — Corona and Appodeal. It truly takes app development and monetization process to the next level and makes life so much easier for developers.
Let me introduce myself – my name is Pavel, and I started Appodeal.
Before I launched Appodeal in 2014, I used to be an app developer and my publishing company Alfa Productions released several hundred casual games with its overall DAU around 4M at this moment.
Appodeal was started as in-house ad monetization solution that we continue to use at Alfa Productions to get higher revenues from ads. Using algorithms and optimizations we increased Alfa’s ad revenues by more than 2.5x times.
Mobile ads marketplace is broken. It is built in favor of advertisers. All ad networks and mediation platforms are advertiser centric. Appodeal is a publisher centric solution. It does not have direct advertisers nor internal marketplace. Everything that we do, we do with a publisher in mind.
My mission is to eliminate inefficiencies in mobile app advertising and bring back the balance to the market and power to publishers. My job is to make sure that publishers get paid maximum money per each impression.
I always like to be personally in touch with app developers and will be happy to answer any questions and discuss Appodeal algorithms, payouts, potential changes and everything else on this forum.
Woohoo! Excited to be a part of Corona community!