The point of copyleft licensing is basically that nobody owns the product. If you take something that’s copylefted, you can do what you like with it, but your changes have to be released under that same copyleft license. I.e. you can’t take a copylefted software, swap the logo out, and rerelease it as your own software copyrighted to you because then you’d be able to sue competitors for copying “your work” when in reality those competitors have taken the same copylefted product that you did.
When Corona went open source, they copylefted the source using GNU GPL. Therefore if you take the Corona source and make changes, those changes have to remain copylefted.
By using the product to create your apps though, your creation isn’t an extension to this copylefted product and therefore doesn’t need to be licensed under the GPL. It’s basically the same as using GNU Gimp to create an image and then adding that image to your game. Gimp is copylefted and you’ve used it to create an image, but your image isn’t a part of Gimp. It doesn’t need to be copylefted, it’s just an image.