Hi @jeff63
In theory, Appodeal should provide you with great ad fill from the highest paying ads available for your app. @agramonte gave some great discussion about why he likes Appodeal. Naturally we think Appodeal is great too. But Appodeal has a few requirements that make our other ad vendors potentially appealing. First, for mediation to work and get the best ads, your app has to have enough traffic. Generally Appodeal suggests that you have at least 10,000 impressions to have mediation work it’s best. Many new apps won’t have that number of impressions. In that circumstance, other ad providers may provide better revenue opportunities when you’re first starting out.
Appodeal requires SDK’s for all the ad services that it mediates. The legacy Appodeal plugin is pretty large and will make your app noticeably larger. Many Android developers are conscience about app size. The new version of the Appodeal plugin is modular where you have some control over what all is included. For instance, if you don’t care about banner ads, you don’t need to include the banner ad modules., but that requires a bit more work on your part to get setup and it’s still a lot of ad providers to include.
Again, we think Appodeal is great and you should give it a try as long as you understand the caveats.
Rob