paid plugins - use appodeal vs unity and/or applovin

Can someone clarify this for me:

If you use the Appodeal plugin to mediate and run ads from AppLovin and Unity Ads in your game, do you only need to use that Appodeal plugin or is it used in conjunction with the AppLovin and Unity plugins?

Thanks,

Jeff

If you’re using Appodeal, you probably should only use Appodeal. Trying to include other ad plugins will lead to duplicate symbol problems.  

Rob

You only use Appodeal. No need to pay for or use the other plugins.

Thanks Rob and agramonte

I re-read my answer. Just to be clear if you want to use those network in Appodeal you have to include the appodeal version of those plugins. You shouldn’t and in most cases can’t use the paid version if you are using appodeal.

The paid version of AdColony would look like this. You call adcolony directly.

 ["plugin.adcolony"] = { publisherId = "com.coronalabs" }

The appodeal free version of adcolony only used within appodeal. You call appodeal which calls adcolony internally.

['plugin.appodeal.AdColony'] = { publisherId = 'com.coronalabs' },

OK, thanks agramonte.

Follow up:

What is the advantage of using one ad network and its plugin over using Appodeal? 

If Appodeal mediates ads from multiple networks, such as Unity, Applovin, AdMob, and AdColony, I would think that will result in a higher fill rate and bids.  What am I missing?

Yes, that is the theory behind Appodeal. I believe there are people that feel very strongly one way or another way in these forums about appodeal so what follows is just my opinion based on my apps. Your experience might be completely different. 

My experience please consider that 80%+ of my users are in LATAM.

  1. Appodeal to me has very high fill rate.

  2. I love that it automatically calculates ARPDU (average revenue per daily user) by country. 

  3. I love the ad server functionality. If you ever get a direct deal it is very easy to set up the campaign and give that person access to view their data.

4.  I love appodeal payment scheme and the fact they use Wellsfargo (the bank that I use).

  1. I love the appodeal segments and the ability to cater certain ads to certain people. For example, in my app, I prefer not to show videos if the person is connected to the mobile network if you are running the app in LATAM. 

  2. I also think their support is top notch. Try getting a real person to talk to you for applovin or admob about a problem you are having. applovin has canceled my account about 3 times for random violations. I send an e-mail and after a while they re-instate me. appodeal is always there and always tries to help.

My honest con:

  1. For whatever reason for iOS my admob revenue is lower for the same number of users when it goes through appodeal. I have tested this on multiple occasions for extended periods of time and the results are the same. It might just be a LATAM problem for me. Who knows. I don’t think it is anything appodeal is doing.

Hi @jeff63

In theory, Appodeal should provide you with great ad fill from the highest paying ads available for your app. @agramonte gave some great discussion about why he likes Appodeal. Naturally we think Appodeal is great too. But Appodeal has a few requirements that make our other ad vendors potentially appealing.  First, for mediation to work and get the best ads, your app has to have enough traffic. Generally Appodeal suggests that you have at least 10,000 impressions to have mediation work it’s best. Many new apps won’t have that number of impressions. In that circumstance, other ad providers may provide better revenue opportunities when you’re first starting out.

Appodeal requires SDK’s for all the ad services that it mediates. The legacy Appodeal plugin is pretty large and will make your app noticeably larger. Many Android developers are conscience about app size. The new version of the Appodeal plugin is modular where you have some control over what all is included. For instance, if you don’t care about banner ads, you don’t need to include the banner ad modules., but that requires a bit more work on your part to get setup and it’s still a lot of ad providers to include.

Again, we think Appodeal is great and you should give it a try as long as you understand the caveats.

Rob

Thanks to both of you for your insights!

I understand the odds of my game reaching the numbers needed to generate a decent amount of revenue.  I look at having ads and IAPs in place as being prepared for the best case scenario if it were to occur. Plus, it beats buying a lottery ticket.

If you’re using Appodeal, you probably should only use Appodeal. Trying to include other ad plugins will lead to duplicate symbol problems.  

Rob

You only use Appodeal. No need to pay for or use the other plugins.

Thanks Rob and agramonte

I re-read my answer. Just to be clear if you want to use those network in Appodeal you have to include the appodeal version of those plugins. You shouldn’t and in most cases can’t use the paid version if you are using appodeal.

The paid version of AdColony would look like this. You call adcolony directly.

 ["plugin.adcolony"] = { publisherId = "com.coronalabs" }

The appodeal free version of adcolony only used within appodeal. You call appodeal which calls adcolony internally.

['plugin.appodeal.AdColony'] = { publisherId = 'com.coronalabs' },

OK, thanks agramonte.

Follow up:

What is the advantage of using one ad network and its plugin over using Appodeal? 

If Appodeal mediates ads from multiple networks, such as Unity, Applovin, AdMob, and AdColony, I would think that will result in a higher fill rate and bids.  What am I missing?

Yes, that is the theory behind Appodeal. I believe there are people that feel very strongly one way or another way in these forums about appodeal so what follows is just my opinion based on my apps. Your experience might be completely different. 

My experience please consider that 80%+ of my users are in LATAM.

  1. Appodeal to me has very high fill rate.

  2. I love that it automatically calculates ARPDU (average revenue per daily user) by country. 

  3. I love the ad server functionality. If you ever get a direct deal it is very easy to set up the campaign and give that person access to view their data.

4.  I love appodeal payment scheme and the fact they use Wellsfargo (the bank that I use).

  1. I love the appodeal segments and the ability to cater certain ads to certain people. For example, in my app, I prefer not to show videos if the person is connected to the mobile network if you are running the app in LATAM. 

  2. I also think their support is top notch. Try getting a real person to talk to you for applovin or admob about a problem you are having. applovin has canceled my account about 3 times for random violations. I send an e-mail and after a while they re-instate me. appodeal is always there and always tries to help.

My honest con:

  1. For whatever reason for iOS my admob revenue is lower for the same number of users when it goes through appodeal. I have tested this on multiple occasions for extended periods of time and the results are the same. It might just be a LATAM problem for me. Who knows. I don’t think it is anything appodeal is doing.

Hi @jeff63

In theory, Appodeal should provide you with great ad fill from the highest paying ads available for your app. @agramonte gave some great discussion about why he likes Appodeal. Naturally we think Appodeal is great too. But Appodeal has a few requirements that make our other ad vendors potentially appealing.  First, for mediation to work and get the best ads, your app has to have enough traffic. Generally Appodeal suggests that you have at least 10,000 impressions to have mediation work it’s best. Many new apps won’t have that number of impressions. In that circumstance, other ad providers may provide better revenue opportunities when you’re first starting out.

Appodeal requires SDK’s for all the ad services that it mediates. The legacy Appodeal plugin is pretty large and will make your app noticeably larger. Many Android developers are conscience about app size. The new version of the Appodeal plugin is modular where you have some control over what all is included. For instance, if you don’t care about banner ads, you don’t need to include the banner ad modules., but that requires a bit more work on your part to get setup and it’s still a lot of ad providers to include.

Again, we think Appodeal is great and you should give it a try as long as you understand the caveats.

Rob

Thanks to both of you for your insights!

I understand the odds of my game reaching the numbers needed to generate a decent amount of revenue.  I look at having ads and IAPs in place as being prepared for the best case scenario if it were to occur. Plus, it beats buying a lottery ticket.