There is a lot more to it… localisation is a must as it getting a Chinese publisher. Regarding localisation, this is more than just language, cultural changes can be massive for certain games. Things Like Facebook and YouTube integration are also a big no. There are over 300 app stores to content with although there are 10 big ones.
Here is an interesting read - 8 tips for marketing your app in China
It is a massive market and one I’d obviously like to sell in to so I would also be interest in hearing if anyone has been through the process.