Question on itunes connect app distribution

My app has 2 different version, 1 for Ipad and 1 for Iphone, same content but different design.

I was wondering on how should I distribute It? should I use 1 Apple ID for both, or 1 Apple Id each.

There are two ways to go about it –

Approach 1: Make one app for iPhones and another app for iPads. You’ll need two separate App IDs for this approach.

Approach 2: Make a universal app. This app will run on both iPhones and iPads. You’ll need only one App ID for this approach. This is the recommended approach by Apple. You can read more about it here.

Generally, if the iPad design is entirely different from the iPhone design, approach 1 makes more sense. However, it is still possible to develop a universal app when iPhone and iPad designs are very different. You’d just have a lot of device-specific code. The line between phones and tablets in the Apple world is getting blurry now that the iPhone 6 Plus has been introduced. Since you mention that the content will be the same across all devices and only the presentation will differ, I’d say go with approach 2. Maintaining a universal app will also be easier in the future when newer devices will be introduced.

There are two ways to go about it –

Approach 1: Make one app for iPhones and another app for iPads. You’ll need two separate App IDs for this approach.

Approach 2: Make a universal app. This app will run on both iPhones and iPads. You’ll need only one App ID for this approach. This is the recommended approach by Apple. You can read more about it here.

Generally, if the iPad design is entirely different from the iPhone design, approach 1 makes more sense. However, it is still possible to develop a universal app when iPhone and iPad designs are very different. You’d just have a lot of device-specific code. The line between phones and tablets in the Apple world is getting blurry now that the iPhone 6 Plus has been introduced. Since you mention that the content will be the same across all devices and only the presentation will differ, I’d say go with approach 2. Maintaining a universal app will also be easier in the future when newer devices will be introduced.