Sending iOS game before it is available on the App Store to review sites

On Android you build the APK file and then you can send it to whomever you want.

Can this be done in a similar way on iOS ?

As we are finishing our new game, we would like to send it to review sites before it is published on the App Store.

i am not sure, but I think once its approved by apple, you can use promo codes to download the game before release date. that should work!

So the only way is to download it from App Store ?

If so, if you put a future release date (e.g. 1 week after approval), can the game be downloaded if you provide the link for it before it went live ?

There must be some way to get an e.g. video review before the game is live.

To answer myself, I found this great article, hope it will help other developers too:

http://148apps.biz/some-best-practices-for-maximum-exposure-at-app-release/

i am not sure, but I think once its approved by apple, you can use promo codes to download the game before release date. that should work!

So the only way is to download it from App Store ?

If so, if you put a future release date (e.g. 1 week after approval), can the game be downloaded if you provide the link for it before it went live ?

There must be some way to get an e.g. video review before the game is live.

To answer myself, I found this great article, hope it will help other developers too:

http://148apps.biz/some-best-practices-for-maximum-exposure-at-app-release/