We asked our publisher this question and they though the store listings weren’t worth the effort. We eventually just translated the first Paragraph and left the rest as English. I have heard keywords in multi-languages help.
Ok, I will try to do the translations as well as possible. I want keywords to help me in organic searches … each app or game has a different marketing strategy.
I have a couple of related questions. When I advertise an app I always come across people saying that my app is not available in their country’s store. The reason that they aren’t there is that I only make them available in the countries where >50% of people understand English. I figure that annoying more than half of the potential users is probably not a good idea. But what about all those people that do understand?
Do most devs here just make their apps available everywhere without worrying about potential language issues?