Here’s a little tip I thought I’d share with you, especially useful for the App Store, where updates can take awhile to be approved.
To be on the safe side, any static link I include in any app is actually a redirect link hosted on my website in case I ever need to change it without releasing an update. The wordpress plugin I use to accomplish this is called Redirection, http://urbangiraffe.com/plugins/redirection/, it’s free.
For example, instead of coding the link to rate my app on the App Store if Apple is the store target, I code this link:
http://swiftscales.com/applefull/
which is a redirect I setup in the plugin, which at the moment points to:
https://itunes.apple.com/app/swiftscales-vocal-trainer/id1079277628
I find this better than using free URL shorteners, because not only can you track the link’s traffic, you can change the target of the URL whenever you need. For example, maybe I’d like my redirect at /applefull/ to use the direct App Store format instead:
itms-apps://itunes.apple.com/app/id1079277628
I promise you, this already came in handy, and my app hasn’t been live but a week. There are certainly other ways to do this, but this method requires virtually no thought/effort which is a plus.
Hope this helps someone!

