Hi to everyone.
Months ago, I started developing a couple of mobile apps. While researching how best to proceed with the business of app development I realized there were real issues with existing PR techniques. I started designing a tool to help me with that.
So, of course, you know how it goes, the tool took over and I never got the apps done. But, I did (just) get the tool done, and I wanted to take it public and thought this was a great spot to do so.
Bottom line, I’ve developed a SAAS web site designed for app developers called http://yazbi.com that is targeted at a major PR pain point. It’s basically a promo/gift code dispenser on steroids that allows you to offer free copies of your apps for review purposes to anyone and everyone and still control exactly who gets your codes.
It’s simple to use, but it has a ton of features. You might think of it as a custom URL shortening service with the URL’s leading to landing pages which you can configure to control the dispensing of your codes. Best of all, it doesn’t work per product. Instead it allows you to create an unlimited number of promotions per product, with a different landing URL for each one that all lead to the same pool of promo codes. You can send out calls for reviewers by email, twitter, facebook, press release and any other channel, service them all (in different ways) with the same pool of promo and/or gift codes and then download reports that describe exactly what worked best for you.
There’s even a place to record confirmed reviews you’ve received so you can see a full life cycle picture from promo code to campaign to distribution to request to review.
So, I hope you guys find it useful and interesting and sign up. I’ll check in to this thread for any feedback you might have and you can also contact me via the site.
Thanks!
Jim from
yazbi.com
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