I have one live. My “Christmas Highjacked” game. It’s a side scrolling ski game where you have to avoid obstacles, pick up presents, and rescue Santa and the deer by beating the Yeti level boss. I’ve never promoted it but tvOS is about 45% of my downloads and being a holiday game, I had a big spike last November before I released it on tvOS.
I think the biggest thing is apps have to be tvOS Friendly or you will be struggling to get things working.
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Avoid text input. It’s an awful user experience on Apple TV
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Your app needs to be “Controller” friendly. You have no “touch” actions, so a game depending on touch will struggle. You need to be able to highlight buttons and except key and axis input to drive your UI (or take accelerometer input). There is a swipable, touch sensitive pad on the remote control but it slightly different than axis events.
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Obviously it needs to be a landscape 16:9 format app.
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TV’s have an overscan area which you may or may not be able to control. Having some padding around edge elements is a good safety.
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While there isn’t much competition there now, having a compelling icon and top shelf artwork are important.
Rob