I would have added “We regularly change our pricing model.” (btw, i’m already on record that the $99 splash remove plugin isn’t an issue for me - just so you know where my poor attempt at humor is coming from)
Is it still true that the bulk of Corona’s nearly-invisible stream of “real” revenue beyond subscriptions (ie, the stuff that actually keeps you solvent day-to-day, not the nickle-and-dime splash screen -type stuff) is from ad network rev-share? That is, deals along the lines of: “Hey Vungle (et al), if we drive you more traffic with a plugin, will you cut us a share of your gross?”
And, assuming that still is a significant portion of your operating revenue, to what extent are the newer ad network plugins (fe CA, FBN - that take their cut from the developer’s net, rather than the ad network’s gross) contributing to that? Are you headed more in one direction than the other now that the perk/fuse experiments have failed?
For example, and now with a paid plugin market, are you perhaps moving towards a choice between paid ad network plugins with back-end cuts, or free ad network plugins with front-end cuts?
Your user-base seems widely divergent, from entry/newbie/hobby/indie/poor to very lucrative professionals. (and, of course, all of the vast middle ground, myself included) Flat fees versus percentages have an entirely different business impact on those two opposite ends of the spectrum. The pros drive all your ad traffic income, but they’d likely pay the $99 without hesitation to eliminate any possible ‘nuisance factor’ that has even the slightest possibility of affecting their retention. So no splash presence there. On the other hand, it’s brutal out there, and many of the entry-levels (short of the 1-in-a-million next flappy fad) will be lucky to find 100 total lifetime installs, so I doubt they’ll be effective promoters of your splash OR generate much ad traffic.
Just trying to puzzle together how all this fits together into some kind of cogent business plan, that gives us some sense of what your NEXT pricing policy will be twelve months from now. I know you’ll say you have no plans for such at present, but history strongly STRONGLY suggests that it’ll happen anyway, planned or not – and not just an increase/decrease in response to changes in the economy, but likely a whole new model, with little advance warning – because that’s what you’ve been putting us through to date.
I’d prefer if you guys stayed solvent, so I don’t mind contributing towards that. (but not beyond levels that would negatively affect my own self-interest/self-presentation/self-solvency)
[edited to restore Rob’s original quote]
That being said, if you want to tweak your submissions and re-submit, you can, but we’ll also review what you already submitted and let you know if we need more updated versions.