What should the launch image look like?

I was looking up information about the required icons and launch images for iPhone apps and I found this entry in the iOS interface guidelines:
http://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/MobileHIG/IconsImages/IconsImages.html

Note these lines:

Avoid using it as an opportunity to provide:
* An “application entry experience,” such as a splash screen
* An About window
* Branding elements, unless they are a static part of your application’s first screen

Generally, design a launch image that is identical to the first screen of the application.

Now, I’m guessing I’m misunderstanding these guidelines, because there are tons of apps where the first things you see is a splash screen with the company’s logo.

That said, I would love to know what other people have done with Default.png in their published apps. I was planning to put my company’s logo on a black background for that image, and then snap straight to the game’s menu when the app starts; is that gonna be a problem for me? [import]uid: 12108 topic_id: 5364 reply_id: 305364[/import]

Mine has the game’s logo with the word loading… under it.

Then it goes to my company logo screen, which is animated. [import]uid: 8444 topic_id: 5364 reply_id: 17889[/import]

i can’t say if there’s any flicker between loading screen and first screen… but I would use an image with the word loading on it, then reload that image as the first screen of my app, but draw a rect over the word “loading” to basically remove it. (or a small image which is the original portion of the image without the loading text). then i can add any other intro animation I want, into my title screen

[import]uid: 6645 topic_id: 5364 reply_id: 17900[/import]