There is an API in the Facebook SDK called facebook.publishInstall(). You just need to call that to register your app for Facebook being able to track your app with regards to advertising. The rest of the plugin is about using Facebook. If they tell you that you are misconfigured, they should tell you what’s wrong.
It’s really to help if we can’t see the messages you’re seeing or if you’re not looking in your device’s console log for more information about the problem. It might help to read:
You don’t need to pass anything to publishInstall() but it should ignore anything you’re passing. Look in your device’s console log to see if there are any errors.
It’s likely something that needs configured in your Facebook account. However, that’s not something I have any experience in. I would suggest turning to Google, StackOverflow or Facebook’s developer forums for advice. If you want you can post some screen shots from facebook and perhaps I could suggest a few things, but you’re better off going to the source.